The World’s Online Marketplace advertising decreased by five percent in the second quarter of 2009 compared to the corresponding period in 2008, according to IDC market research. Expenditures total online advertising in Q2 2009 was 13.9 billion U.S. dollars rose from $ 14.7 billion in Q2 2008. Among the categories of online advertising such as ads, display ads and ads, search ads are the least affected.
The main region for the global market, the U.S. market for online advertising than 7 percent in the second quarter on a year to another. U.S. market for online advertising is now worth $ 6200000000 in the second quarter of 2009, while $ 6.6 billion for the same period last year. The only region that remains positive global Asia / Pacific and Japan, with a slight profit.
The effect of the economic crisis on various online advertising such as social media, mobile ads and display are as follows:
• Advertisers are shifting their advertising budgets to digital media to more traditional media such as evidence of television commercials, newspaper ads.
• The Search Engine Advertising is a dominant player in Internet advertising as a whole. It is about one third of worldwide online ad spending annually, despite the global economic crisis.
• Display ads will be the next tool in the online advertising more. It is expected that 20 percent of annual spending on advertising worldwide in 2011, capturing 19 per cent, followed by advertising.
The factors that support online advertising:
• better advertising budget
• High cost of advertising in other media
• Companies are more and more, including advertising on the Internet as part of their global advertising campaign
• ad budgets to other media to the Internet raises
Spending on Internet advertising will increase in Mobile 2014-2000000000 $ $ 500 million in 2009, says Juniper Research. The main reason is the growth of new markets like China and India, where a fixed access to the Internet is less influenced. The growing number of mobile Internet access in the world, regardless of the economy is likely to fuel growth in online advertising spending.
But Internet advertising is only a small part of the marketing budget to receive in the current season is expected in the coming years. In a similar report from GroupM provides that if the global advertising spending to reach $ 58170000000, by the end of 2009, online advertising for 13.2 percent of total advertising spend and will continue to rise to 14.6 one hundred 2010th
Because of the global economic crisis has plunged marketing advertising advertising budgets, social networking sites as new. The impact of the economic crisis in the sector of online advertising and in particular the advertising industry overall, which should continue in 2010. During this period, advertising in traditional media advertising and the most affected line.
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